01
Inbetweencontinents / Michael C. Eze
Brand stories
in motion.
Michael C. Eze is a Brand Manager and brand-story creator, shaping narratives that connect African creative businesses and commercial brands with wider audiences.
Enter the evidence room ↓
Brand Manager · Brand-story creator
“The work here is collaborative. My role is to support the way a project is positioned, communicated and connected to its audience — not to claim authorship of specialist design work.”
01 / Selected work
Projects shaped through brand thinking.
Mazda
Commercial brand campaign02
ValueJet
Nigeria
Campaign record03
Walsh Blanc
/ Kid City
Design business story04
Olala
Interiors
Interior-design collaboration05
South African
School Project
Education brand project06
Invade
Architecture, interiors & creative business02 / Evidence room
Case studies with a clear line of sight.
Each record separates the client’s work from Michael’s contribution and links to public material where it is currently available.
01
Commercial campaign
Mazda South Africa
A brand story connecting Mazda’s identity with wildlife conservation, tourism and hospitality in Africa.
- Project
- Mazda South Africa campaign
- Client / organisation
- Mazda South Africa / Invenclick Media
- Michael’s role
- Brand Manager · Brand-story creator
- Contribution
- Created the campaign brand story and led its narrative direction, aligning the communication with Mazda’s identity and the campaign’s cultural and environmental themes.
- Published output
- Campaign feature / digital brand story.
- Evidence / sources
- Mazda campaign film ↗Published campaign record; add a dated Invenclick confirmation of authorship to the formal evidence pack.
02
Design business storytelling
Walsh Blanc / Kid City
A public-facing story about the interior-design firm behind the Kid City project in Lagos.
- Project
- Kid City design story
- Client / organisation
- Walsh Blanc / Invenclick Media
- Michael’s role
- Brand Manager
- Contribution
- Supported partnership coordination, brand narrative and the communication of the firm’s design philosophy to audiences.
- Published output
- Design-business feature.
- Evidence / sources
- Public URL to be attachedThe previously linked Instagram reel belongs to the South African school project and has been moved to that case study.
03
Interior-design collaboration
Olala Interiors
A collaboration presenting interior design through a brand and client-experience lens.
- Project
- Olala Interiors brand story
- Client / organisation
- Olala Interiors / Invenclick Media
- Michael’s role
- Brand Manager
- Contribution
- Supported the brand narrative, client relationship and presentation of the company’s work in line with its identity and professional standards.
- Published output
- Design communication feature.
- Evidence / sources
- Public URL to be attachedThis record intentionally does not infer a link or claim that Michael designed the interiors.
04
Education brand project
South African School Project
A project framing a school’s identity, learning environment and community impact as a coherent brand experience.
- Project
- South African school brand project
- Client / organisation
- South African school / Invenclick Media
- Michael’s role
- Brand Manager
- Contribution
- Supported coordination of the brand story around the school’s identity, values, learning environment and community impact.
- Published output
- Brand-project communication and published social reel.
- Evidence / sources
- South African school project reel ↗Supporting material and a role confirmation should be added when available.
05
Campaign record / retained from Version 4
ValueJet Nigeria
Commercial campaign brand stories created by Michael for work delivered through Invenclick Media.
- Project
- ValueJet campaign
- Client / organisation
- ValueJet Nigeria / Invenclick Media
- Michael’s role
- Brand Manager · Brand-story creator
- Contribution
- Created the campaign brand stories and led creative direction, bringing together strategy, storytelling and visual identity.
- Published output
- Two published campaign films and Production Business Lagos / Invenclick Media LinkedIn record.
06
Platform brand development
Invade website & brand
The digital home for a platform celebrating architecture, interior design and creative businesses across Africa.
- Project
- Invade website and brand development
- Client / organisation
- Invenclick Media / Invade
- Michael’s role
- Brand Manager
- Contribution
- Led the brand-design process and was instrumental in guiding the website’s creation, ensuring its structure, public-facing experience and communications aligned with Invade’s brand positioning.
- Published output
- Live Invade website and associated digital communications.
- Evidence / sources
- Invade website ↗Michael led brand design and website direction; specialist development and visual-production credits remain with the relevant creative team.
03 / Role in the work
Brand management is a
collaborative practice.
Michael’s contribution covers brand positioning, relationship-building, campaign coordination and the alignment of public communications.
Architecture, interiors, logos, websites and specialist visual outputs remain credited to their designers, architects, developers and production teams.
Across Invenclick Media and Invade, the aim is to make creative businesses more visible and their work more legible to wider audiences.